CRM or magic, or the magic of CRM?

Apparently real magicians don't believe in magic, because they know better: they know magic is real. Magic reality is about placing images of magic in people's minds, and they say doing so is possible only because people desire to see such images. Therefore, magic requires deceptively manipulating the minds of the audience, and when succesfully done, the audience perceives magic as real, and is happy. I know I am.

Arthur C. Clarke said "Any sufficiently advanced tech­no­logy is indistinguishable from magic". Known as Clarke's third law, it bridges the worlds of reality and fantasy. So why pay for mere technology, when you can have real magic?

The number one task of good CRM is keeping track of customer information. Whether it is supported by a piece of software or by a set of concepts and ideas is irrelevant as long as it gets the job done.

AINTscience helps small businesses get the CRM job done by keeping all files related to customers where they need to be, and make it easy to find them. Magic is in the mind of the beholder, and that's where AINTscience performs its tricks and helps achieve the number one task of good CRM, keeping track of customer information.

On the other hand, magic is a question of perception, and succesful CRM is also all about perception.

Customer Relationship Management is a concept, and not just a piece of software that can be bought. The CRM concept is a combination of attitude, ideas, guidelines and procedures to follow when serving customers, which means that the nature of CRM is more like the performance of a magician in front of an audience than anything material.

We don't believe in CRM by deception, so AINTscience differs from magic, but like magic it does deliver what people want, which is to find their files.

CRM isn't magic though, but real magic can be good CRM.

The image shows the master of all magicians: Harry Houdini, who insisted that all magic was real, and dedicated much of his life (and death) to proving that anyone claiming otherwise was a fraud.

Image we trust

AINTscience ain't science, but it does have an image. That image is important to us, since it has cost a lot of work and resources to develop it, and we want people to get the right impression. So we put even more work into it by figuring out how it should be presented well, what prospective customers will think, what we want you to think. Even if you're not a customer or even a prospective customer, you probably know some prospective customers, so your opinion is important to us.

On the other hand if you know a real customer, that customer's image of AINTscience probably influences your image way stronger than anything we could say on a website. That's why CRM is important to us, and why CRM thinking is built right into AINTscience.